“We never want our vegan and vegetarian fans to feel like they have to compromise at Taco Bell. As such, for the Vegan Crunchwrap, Taco Bell’s Test Kitchen worked for years tasting and testing to make sure the vegan version, certified by the American Vegetarian Association, could stand up to the original. Taco Bell takes its vegetarian options seriously, with 23 percent of its sales coming from meatless items in 2022. After selling 51 million of them in the first month and a half, Taco Bell added the Crunchwrap Supreme to its permanent menu in 2006, and it has since been a best-seller. In 2005, product developer Lois Carson first created the Crunchwrap Supreme for Taco Bell. The making of Taco Bell’s Vegan Crunchwrap ![]() Orlando-11893 East Colonial Dr., Orlando, FL 32826.New York City-976 6th Ave., New York, NY 10018.Los Angeles-6741 Hollywood Blvd., Hollywood, CA 90028.The Vegan Crunchwrap can be ordered in the following locations: “Given the significance of the Vegan Crunchwrap’s innovation, we leveraged our data to target US cities with notable vegan populations, to gain insights from this important fanbase.” “Decisions for Taco Bell’s tests are based on a variety of factors, including brand insights, market research, and local restaurant collaboration,” Missy Schaaphok, Taco Bell’s Director of Global Nutrition & Sustainability, tells VegNews. ![]() This new item features all of the components of the original, but without any animal products, including plant-based beef, a cool dairy-free sour cream “blanco sauce,” warm nacho sauce, shredded lettuce, diced tomatoes, and a crunchy tostada wrapped in an oversized flour tortilla.įor this limited-time launch, Taco Bell chose to test the Vegan Crunchwrap in cities with sizable vegan populations: Los Angeles, New York City, and Orlando. Starting June 8, the chain is testing its first, fully vegan entrée: the Vegan Crunchwrap. And the Bell has always ensured its plant-based guests were taken care of, with an array of customizable meatless items that can be ordered with beans subbed in for beef and an array of plant-based add-ons for a quick vegan shortcut.īut this week, plant-based denizens of three major cities will have something a little dreamier on the menu at their local Taco Bell. We’ve all seen the bright lights of a Taco Bell at 2am, beckoning us to the drive-thru for a taste of its late-night eats.
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